Integrating brand communication before launching a product in cooperation with Uni Innsbruck

Integrating brand communication before launching a product in cooperation with Uni Innsbruck

Imagine you are considering launching a product in the European market. Boutiq.vision consults brands within the field. If you have questions, please do not hesitate to contact me. To get a deeper and more diverse result on marketing research, problem recognition, consumer culture, and more, I partnered with Uni Innsbruck.

boutiq.vision cooperated with the Uni Innsbruck during the master's course, building integrated brand communication. I partnered with the university to receive diverse results and offer deeper feedback to my clients' requests.

The following hypothesis was considered: Creating an integrated brand communication strategy based on market research, which effectively connects with the target audience of women with health issues, leading to increased brand awareness, customer engagement, and product sales.

We set the core goal very niche to reach a more profound market research result concentrating on female body issues. The mission was to understand if there is a need the market is facing, building awareness on the relevance and importance of a textile focusing on the female body.

The following questions came up considering the launch of the brand:

• Are we helping to solve a problem? If yes, what is the problem?
• Are people looking for such a product?
• What is the go-to-market way to successfully implement the brand in the market?
• What is essential to encourage the customer to keep believing in the product?

Benefits

The benefits of cooperation are ideal for moving on from a start-up point of view. After receiving detailed reports about market research, results, learnings and thoughts, the presentations about integrating the brand into the market are helpful, creative and insightful.

Topics which are considered

• Problem recognition
• Information Research
• Evaluation of alternatives
• Post-purchase assessment
• Consumer Culture
• Existing Branding

Key Take Aways

• Setting up the correct hypothesis is essential to avoid unclarity and uncertainty.
• Providing trust during the process and space and flexibility to unfold the student's potential fully.
• Narrowing the problem to a niche market helps establish proper market research quickly.

Outcome

The results helped to get a deeper understanding of how to leverage the business and understand the resources.

Summary

To sum up, it was my first time working with an Austrian University on a client project. I am always eager for new and diverse directions, chances, and ideas, and I am satisfied with the result. Reach out to me when considering to introduce a new brand/product to the market.

‍